Marketing, Design, Vision: PHOTO ART DIRECTION

PHOTO ART DIRECTION

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Nine to Five: O"Neill Clothing

Nine to Five: O'Neill Clothing
Irvine, California - Art Director. 2004 – 2007

Responsible for managing and crafting O'Neill Clothing's Jr's and Girls brand message, while appealing to a target demographic under restrictive time & budget constraints. This included development of annual creative briefs & directional calendars, advertising campaigns, branding, marketing collateral, trade show booth design & web site materials. Managed and produced photo shoots annually, edited fashion imagery for catalogs, in store signage & advertising. Expert market analyst with the ability to research trends through media & competitive retail markets. Train, supervise and provide art direction to Graphic Designers in the art dept. managed multiple concurrent projects in different stages, oversaw projects from concept to completion.

Roxy/ Quiksilver

Hello World: Quiksilver
Huntington Beach, California - Graphic Designer 2000 - 2004

Advanced knowledge of print production including: proofing, press checks, color correction & photo retouching. Worked closely with the marketing team, VP of marketing & Creative Director. Duties included art direction on photo shoots, photo editing surf & fashion imagery for all types of marketing materials. Managed Co-branding projects from concept to completion. Projects included Bus wraps, cell phones, surf board designs, packaging, book covers, billboards, catalogs, advertising, t-shirt designs, hang tags, POS, corporate identity, collateral, web graphics & video editing. Co-branding projects included: Toyota, Motorola, Neutrogena, HarperCollins, Boost Mobile & Surftech Surfboards.

PHOTO ART DIRECTION

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Nine to Five: O"Neill Clothing

Roxy/ Quiksilver

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